Logo and naming for Grădina cu Stupi

This local business started as a passion when Doru took over his father’s apiary.

Over 10 years ago, when almost nobody was selling honey online in Romania, he started his website, www.mierealbine.ro. Throughout the years, the market has grown exponentially, with lots of local honey producers, brands that told stories and websites that sold their products popping up. Sales on mierealbine.ro decreased gradually, to the point that they needed to change something. Their image was out-dated and their name was just a generic definition of the product, with no emotion involved.

After hours of conversations, research and brainstorming, we came up with a list of names and the client loved one of them in particular: Grădina cu Stupi (The beehives garden).

Next came the design process, which was pretty intuitive, as described below: